Our Sister Brand: Ariens – A Legacy of Innovation and Excellence
A Shared Commitment to Quality and Performance
As part of the AriensCo family, AS-Motor is proud to share its mission with our sister brand, Ariens, a globally renowned manufacturer of premium outdoor power equipment. While AS-Motor specializes in high grass and steep slope mowing, Ariens is a leader in precision lawn care and snow removal. Together, we ensure that customers worldwide receive the best in landscaping and grounds maintenance solutions, backed by innovation, reliability, and a commitment to excellence.
The Ariens Heritage: Over 90 Years of Innovation
Founded in 1933 in Brillion, Wisconsin, Ariens has been a pioneer in outdoor power equipment for nearly a century. From developing the first American-made rotary tiller to introducing cutting-edge zero-turn mower technology, Ariens has continuously evolved to meet the needs of both homeowners and professionals. As a family-owned company, now led by the fourth generation of the Ariens family, it upholds a steadfast commitment to quality, performance, and customer satisfaction.
Ariens: Trusted Solutions for Lawn and Snow Care
Ariens is widely recognized for its high-performance zero-turn mowers and industry-leading snow removal equipment. Whether tackling expansive lawns or clearing deep winter snow, our partner brand Ariens designs its products for power, reliability, and ease
Ariens revolutionized the mowing industry with its zero-turn technology, offering superior maneuverability and efficiency. The product lineup includes:
- IKON Series: Perfect for homeowners looking to achieve professional-grade results with a blend of precision and comfort.
- APEX Series: Ideal for larger properties and tougher landscaping jobs, delivering unmatched reliability and commercial-grade features.
- ZENITH Series: Built for professional landscapers, providing exceptional cutting performance and durability, making it ideal for demanding workloads.
These mowers ensure superior handling, reduced mowing time, and a perfectly manicured lawn with every use.
Since 1960, Ariens has set the standard for snow removal, manufacturing over 4 million Sno-Thro machines to date. Known as the King of Snow®, Ariens snow blowers offer powerful clearing capabilities in the toughest winter conditions. The lineup includes:
- DELUXE Series: Ideal for residential use, providing a balance of power and ease of handling for medium to large driveways.
- PROFESSIONAL Series: Engineered for extreme conditions, offering maximum clearing power, efficiency, and durability.
- Ariens MAMMOTH: A versatile winter service implement carrier designed for professional-grade snow clearing with various attachment options.
With innovative features like the RapidTrak™ drive system and heated hand grips, our sister brand Ariens ensures that snow removal is effortless, efficient, and comfortable.
Our Shared Mission: Passionate People. Astounded Customers.
Creating exceptional experiences for customers is the foundation of both AS-Motor and Ariens. Through a seamless blend of innovation, quality, and integrity, both brands design equipment that exceeds expectations. Each product reflects an unwavering dedication to excellence, backed by a team of passionate professionals committed to delivering remarkable solutions.
Core Values That Define AriensCo
AriensCo, the parent company of AS-Motor and Ariens, operates with a strong set of core values, ensuring that every decision and innovation aligns with these principles. These values inspire our work and drive us to consistently surpass customer expectations:
Innovation Meets Sustainability
Sustainability lies at the heart of AriensCo’s operations, shaping every stage of product development and manufacturing. The company focuses on creating robust, long-lasting equipment to minimize waste and reduce the need for frequent replacements. With more than 99% of components made from recyclable steel and metals, Ariens and AS-Motorachieve exceptional resource efficiency while delivering superior performance.
By sourcing 70% of components from certified regional suppliers, AriensCo reduces transportation emissions, supports local economies, and ensures adherence to strict environmental and quality standards. This approach underscores the company’s commitment to ethical and sustainable supply chain practices.
Through modern production methods, such as lean management and high vertical integration, AriensCo minimizes waste and conserves energy throughout its manufacturing processes. Its dedication to research on low-emission and emission-free engines further highlights a forward-thinking approach to sustainability and innovation.
A Family Business with Passionate People
Ariens has remained a family-owned business for four generations, embodying “family” in every aspect of its operations since 1933. This foundation enables the company to maintain streamlined communication, a decentralized organizational structure, and efficient decision-making, allowing it to respond effectively to customer feedback.
The skilled craftspeople at Ariens and AS-Motor bring passion to every product, ensuring the highest standards of quality. Whether built in the U.S. or Europe, these machines reflect the dedication and expertise of the entire AriensCo team.
AriensCo’s History of Innovation
AriensCo was founded in 1933 by Henry Ariens and his three sons in Brillion, Wisconsin. Starting with the development of the first American-made rotary tiller, the company grew through innovation and perseverance. Over the decades, Ariens has introduced industry-defining products:
- 1958: First riding lawn mower, marking entry into the lawn and garden market.
- 1960: Launch of the Sno-Thro snow thrower, cementing our reputation as the King of Snow®.
- 1982: Expansion into the commercial market with the acquisition of Gravely Company.
- 2010: European expansion with the acquisition of Countax Limited and Sovde.
- 2019: Began producing petrol-powered Zero-Turn mowers at the UK plant, becoming the first manufacturer to do so in Europe.
- 2021: Acquisition of AS-Motor, bringing expertise in high grass and steep slope mowing to AriensCo.
Today, Ariens products are sold in every major market, offering reliable solutions for a global audience.
Outstanding Products, Astounded Customers
For over nine decades, Ariens outdoor power equipment has been synonymous with durability, innovation, and reliability. Each machine is designed to:
- Provide long-term performance with robust construction.
- Feature customer-driven designs that address real-world needs.
- Offer exceptional results through continuous innovation.
Thousands of satisfied customers worldwide trust Ariens and AS-Motor for their landscaping and snow removal needs. This recognition motivates both brands to keep innovating and delivering the best equipment possible.
Explore Our Sister Brand: Ariens
Whether you need precision mowing for your lawn or a powerful solution for snow removal, Ariens has the tools to meet every challenge. AS-Motor is proud to be part of the AriensCo family, working together to provide cutting-edge solutions for every landscape.